When the going gets tough, Hotel eMarketers play harder: As the world gets harder, better, faster, stronger in many respects, so do the ripple effects of world events. The recent attacks in Mumbai are a prime example - hotels the world over are now scrambling to take a re-look at their security measures. In terms of broader trends, the worrying shifts in climate pales in comparison to the economic downturn now upon us. Experts claim that this recession is the worst since World War II. The world has always gone through natural economic cycles where every decade or more we take a step back and reevaluate just where we’ve been going wrong…but with increasing interconnectedness, reliance on virtual financial models and technology, the house of cards has become ever so precariously balanced.



The great thing about tough times is that it separates the boys from the men! It’s a cleansing process so to speak…one that rids us of old inefficiencies and forces us to look at better, smarter ways of living and doing business. [Read More!]