Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain

Finding Meaning: Wikipedia attributes the word ‘evolution’ to the Latin term ‘evolutio’ meaning "unfolding". While the tech and Internet revolution have anything but “unfolded” upon us (“exploded” would be more appropriate, given the short span of time over which most Internet-related developments have occurred), there is something to be learnt from the nature of these changes.
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